When creating a website where you are trying to attract customers, it’s important to have your goals in mind. The primary one is usually getting them to buy your product but other goals could be getting them to sign up to your newsletter, download your e-book, share your website on social media, etc.
- FOCUS ON A GOAL: When designing your website it’s important to have your exact goal in mind. Part of this is knowing your audience and also figuring out what your end goal is. For example, if you were a handyman who mostly got small jobs, your goal might be to get your name out there so you get hired by bigger companies. In this case you would want your website to be easily shareable and for your reviews to be right near the top of your site for everyone to see.
- STATE YOUR VALUE: On the home page of your site, it is also essential to state your value and how it tops your competitors or what sets you aside from others. For example, if you make and sell soaps, you would add how they are homemade and what sorts of ingredients you use and why those are favorable ingredients or what sorts of bundles you sell or what deals you have going on, etc.
- KEEP IT SIMPLE: Most people don’t have the time to read a long article before deciding what to do. They like a simple article that explains why they should buy your product and how it would be beneficial to them. Added to that, there should be an easily spotted button labeled, Buy Here or Sign Up Here, so that when the customer has made up their mind, it’s easy to buy your product and they know exactly what to do.
- ADD A VIDEO: The last helpful tip when making your website is including a video. It’s easier for people to understand things when given visual data and makes it easier for the customer to imagine owning the product. On top of that, people would rather sit through a video explaining something then read about it and seem to have longer attention spans when it comes to videos.