When your website starts looking a bit stale, it’s the perfect time to give it a bit of a lift. Websites need regular redesigns, that’s true. But in between them, there’s no reason why you wouldn’t get in touch with someone who’d be able to do a couple of small things to make your website look fresh.
There are plenty of reasons why you should have a professional do even these small edits for you. It will save you time, that’s for sure. But it can also save you money if you try doing something on your own website and you make an epic mess out of it.
So, to get a good start, use a pro. And if you want to look like you know a thing or two about website design when talking to them, here are a couple of things you might mention.
CTAs are one of the most important design elements on any website. Why? Because they work. They signal the website visitors what you want them to do. They are noticeable, even prominent, and they depend on good design in order to perform their function well.
Some of the things you can do to improve the performance of your CTAs is to change their copy, placement, or even shape and color. Of course, your web designer will have a thing or two to say about it, but it’s important that you’re the one who gets the conversation started.
Use of Visuals
Visuals, both images, and videos are a tremendous asset that can significantly improve the performance of your website. That is, if you optimize them and if you place them in the appropriate places.
For images, high quality is great if it doesn’t make the website load too slowly. Therefore, you might ask your designer to optimize your images. As for video, you should have infrastructural support to start using it on landing pages, as it increases their effectiveness.
Well Balanced Contents
There’s a natural desire to try to milk your website for every single dollar it can get you. You invested money in it, after all. However, there are good ways to do it, but there are also wrong ways. Overloading your website with anything — CTAs, sales copy, form — is more likely to backfire than deliver results.
Ask your designer if they think there’s room to reduce the clutter. Reduce the number of form questions. Make the visitor journey a step or two shorter. Create a clear visual hierarchy that will deliver the message more clearly to website visitors.
Believe it or not, having contact details on your website is a sure way to increase your website’s believability. Websites are digital storefronts. One of the many things their physical counterparts do but they can’t is to provide credibility by sheer existence. Everyone can make a website and use to defraud people.
Among the things you can do to prove your website is real, adding contact information is one that gives you the most for the least effort. A phone number and a physical address are all it takes to appear legit. It’s as simple as that.
Possible Hosting Issues
You’re treading on dangerous waters here. Hosting is an incredibly important part of your website’s performance. That also makes it a possible cause of performance issues, which by extension means hosting options are a legitimate target during spruce ups.
Ask your designer to check whether your hosting package is holding you back. When you find out, ask about ways to remedy possible issues. You don’t want to jump into a website migration lightly. But you should know it’s on the table if your hosting is ruining your website’s prospects of success.