Search engine optimization (SEO) has become a necessity in recent times. Although SEO might sound very technical, it is important that you learn more about it. It measures how well your website has been constructed for attracting your target audience. It is important that you understand the role that Google plays. Search engines act as a matchmaker between the websites that exist on the internet and users who type words into a search bar. The main goal of a search engine is to match users with quality websites. To help ensure that Google sees your website as providing relevant content, there are a few non-technical things that you can do as mentioned below.
1. Fix Broken Links
One of the worst mistakes that you can make is not fixing broken links. Google’s bots consider websites that have broken links to be unreliable. When people click on a broken link, they are redirected to a page that does not even exist. As it offers the most unsatisfying experience, you need to resolve the issue quickly. You can use brokenlinkcheck.com to find broken links on your website and fix them.
2. Share Content on Social Media
If you want to improve your SEO ranking, you also need to establish a social media presence. This means that you need to create an account on Twitter, Facebook, Instagram, and Google+. Google rewards websites that have more social media shares. You can hire a social media manager or ask your marketing team to handle social media for results.
3. Remove Underscores from the URLs
A good practice that you need to embrace to rank well is using hyphens rather than underscores with your URLs. Hyphens are the industry standard and Google considers them to be word separators. If you are using a content management system such as Drupal or WordPress for your website, you should be able to edit the URLs with ease. Simply remove the underscores with hyphens for effective results. However, you will need to reach out to your webmaster and let them know which URLs need to be changed if your website has not been created using a content management tool.
4. Remove Additional H1 Tags
An H1 or Heading 1 tag is used for indicating the hierarchical headings of a webpage. The headings help inform users about the page content and offer valuable information to search engines. Make sure that each webpage only has one H1 tag.
5. Incorporate Keywords into Subheadings for Improving SEO
A major question that Google bots as they crawl your website are when and where should each webpage show in search engine results. By using the right keywords in your subheadings and throughout the content, you get to boost your search engine rankings.
After you have gone over the post, you will know the top 5 SEO issues that need to be fixed immediately. By making necessary changes, you can expect to see quick results. It is about time that you took your website to the next level.