Launching a business might seem exciting. However, there is a lot that goes into creating a successful business. But, you cannot expect to succeed if you do not know who your customers are. If you want to find better customers, it is crucial that you narrow down your niche. In order to determine who your customer is, you need to create buyer personas that summarize the demographics of your target audience as well as their requirements. You must create a buyer persona by learning more about your customers to ensure that their needs overlap with your product or service.

Who Is Your Customer?

Since knowing your target customer is essential for establishing a thriving enterprise, you need to figure out who to target. If you are already selling your product or service, you should be able to analyze the data to find commonalities. The information you obtain can be used by marketing experts to create a buyer persona for representing your ideal customers. By looking into the insights about your actual customer base, you get to tackle their pain points and convince them to choose your company. To uncover more information about your niche market, you have to spend time reading online forums and finding out more about what people are asking. It is a good idea to interview existing customers. And request your sales team to dig deep into trends to gain a better perspective of the market.

How to Determine Your Customer?

The following steps will help you determine your customer.

  • Research the Customer Base: The first thing that you need to do is research your target audience. Take advantage of social media insights and Google Analytics to identify key demographic trends about your customers.
  • Research Competitors: Next, you should gather more information about your competitors. By conducting a competitor analysis, you get to learn more about who your customer is.
  • Get Your Team Involved: Since your staff is likely to interact with customers, they would be able to provide greater insights which you can use to determine your target customer.
  • Assess Product Benefits: Take some time out to ask yourself if there are any standout benefits that help your customers. You need to consider what customers like about your product and the type of people that would want to use your product or service.
  • Combine the Information Gathered to Approximate a Person: What you have to do is combine the information that you have obtained to create a customer. Let the buyer persona guide you with everything. The more accurate the depiction of your customer base the better. Try to use every bit of information to your advantage.


Know that not everyone is your customer and that it is perfectly fine. It is due to this reason that you need to focus your efforts on finding your target customer. By learning more about who to target, you can expect to establish a successful business.