Writing and proofreading articles can be a difficult task in itself, let alone incorporating SEO to those articles and ensuring that they are as engaging as possible. As a writer, one needs to find a balance between creativity and SEO. There are various technological ways to create content and this post shares the top tips to write SEO-friendly content to boost traffic and user engagement.
1. Write Easy To Understand Content
As a writer, your goal should be to write content that even the average reader will be able to understand. Hence, you should use simple language and keep things concise.
2. Write to the Point
Rather than beating around the bush, people want to know exactly what you have to say. They do not have the time to read long articles to get a basic idea about what you have to say. The first thing you need to do is create high-quality content. Do not stray away from the main topic to boost the word count. Google and Bing are the most popular search engines and they rank well-written topics at the top. Instead of writing line after line filled with information and boring readers, write engaging content.
3. Use Backlinks Properly To Drive Traffic
Search engines greatly value articles that have backlinks. When you provide backlinks, it boosts the level of trust readers have as it reassures them that you know what you are talking about as a writer. By including backlinks to previously written articles, you get to generate more traffic and rank higher.
4. Come Up with the Perfect Headline
The first thing that readers see is the title of the article. People always judge articles based on their headlines. Hence, you should come up with a title that is catchy and reveals what the article is about. Aim to craft a title that generates curiosity without giving away too much. Make sure to include relevant keywords in the title.
5. Use Keywords
To rank on Google, you have to incorporate relevant keywords into your content. Research the keywords and write an article around them to save time and make it easier for readers to find it online. To find relevant keywords, you can use various online tools.
6. Add the Perfect Picture and Use a Proper Layout
To lure in viewers, you need to use the perfect layout. Similarly, pictures help attract viewers. Use photos that have a minimalist style and motivate viewers to continue reading.
7. Have a Vision of the Article and a Pre-Defined Structure
One should never write without giving some thought to what they plan to write. Always write a proper introduction that is informative and engaging at the same time. Then, you will write the main body, followed by the summary or closing. Write shorter paragraphs to make it easier for readers to skim through the content.
8. Make Use of Content Optimization Tools and Write a Shareable Article
Finally, you should start using content optimization tools to improve your writing. Read-Able and Hemingway Editor help boost readability and allow you to rank higher.
This guide will help you write SEO-friendly content in no time. Make sure to follow all the tips suggested above.