How to Get and Use Customer Reviews
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How to Get and Use Customer Reviews

How to Get and Use Customer Reviews

Customer reviews are a pivotal point for any online business. They help establish trust and credibility with your audience and can help boost your conversion rates. People buy things from recommendations – from a friend, a family member, or an online review. Surveys have shown that customers trust online reviews almost as much as a personal recommendation from someone they know. If your site has a lot of good reviews, potential customers will be much more likely to buy something.

TIP: Responding to your reviews is also a crucial part of this. It shows that you care about your customers and you value their feedback. It increases the likelihood that potential customers will visit your location. On Google, it also helps with the search engines. Having good reviews on your business page will make it more relevant and more people will find it.

TOP REVIEW PLATFORMS: There are three top review platforms that should be covered. This way, you are where your customers are and your customers have the chance to leave a review easily. If someone has to create an account to review your business, they aren’t as likely to do it.

FACEBOOK is one of the most popular platforms on the Internet and makes it easy for people to leave reviews right on your page. When you make your business page on Facebook, make sure the option to leave a review is turned on in your page settings. Once you know they’re on, make sure that it’s easily visible. Above the reviews option, there are templates to choose from to make the reviews easily visible to people. There are a few different ones but the simple “Business” option does makes the reviews visible.

YELP is the next one. It’s a bit more difficult to manage than some of the others because it relies on reviews more then the other platforms. The reviews on your Yelp page will make or break your business on that platform. You do have to be careful though, because out right asking for a review or inciting them in any way is against Yelp’s terms of service, which can get your business page completely removed from the platform.

GOOGLE MY BUSINESS is one you definitely need to check out. You may find you already have a profile on Google My Business. Just search your business into Google and if you do find your business, you can claim the profile. All you have to do is verify you are the business owner. If you find you already have a profile with reviews, take time to reply to each of the reviews, positive or negative. With the negative reviews, reply with compassion and encourage them to reach out to you, via email maybe, so you can make the situation right.
If you don’t have a profile on there, make one. Enter as much of the profile information as possible because the more complete it is, the better for you and your customers.

USING YOUR REVIEWS: If you go through your reviews on the different sites your on, and handpick a few that for you, are the best, you can include them throughout your websites/platforms. This will make a big difference, as now more people will see these positive reviews. You can find reviews that you like and give them a shoutout or share it on your Facebook page, etc.

After all that information, there is one last thing you should keep in mind. When it comes to getting reviews to grow your business, you must be patient. Keep on providing good quality products and customer service that makes people want to leave you a review. Make it easy for them to leave a review. Make sure you reply to each review. Eventually, the reviews will start coming in easily and your business will boom.

Patricia Nemeth
patricia@kexworks.com

Patricia Nemeth is the CEO and founder of KexWorks, a Clearwater Web Design Company. You can find her on Twitter. Over the past 8 years, Patricia has provided web design services and internet marketing services to more than 800 businesses.