Is having an established website crucial?

With a smartphone in everyone’s hand, people will likely want to find out if you have an online presence in this digital age. So, your company, business, or brand’s website is one of the first things people notice when they visit.

Your website today becomes the face of your company or brand. Thus, having a well-designed and well-planned website is absolutely essential.

Don’t have enough ideas to design your website? Check out website inspiration for innovative ideas.

What are the 5 top features of your website?

A successful website needs to be visually appealing and easy to use with a message that resonates with your audience.

So, it’s vital to strike the right balance between science and art when building your website.

Check out the Marketing Insider Group’s blog post about the vital features to include in your site.

Here Are The Top Five Features Your Website Should Have:

Website Name

Choose a name for your website wisely, because it’s the first thing people will remember and share with their friends.

Choose a website name that is easy to remember. It should be brief, pleasant, memorable, and to the point.

When choosing a domain name, remember that domains ending in .com are more successful than those ending in .co, .net, etc.

Contact Information

This may seem like a no-brainer, but many businesses fail to include this basic information on their website. Make sure that your website displays your contact information (phone number, email, etc.) so that potential customers can easily get in touch with you.

You can also include your social handles as well as your brick-and-mortar hours of operation.

Easy to Navigate

Your website should be simple to use and browse. This allows the customer to swiftly and easily obtain what they’re browsing for on your website. If a website is difficult to use, chances are that users will leave and go to a competitor’s site.

Moreover, your website must be mobile-friendly since many people now use their smartphones for almost everything.

Quality Content

It’s true that “Content Is King”; more so now than ever before.

To keep customers coming back to your website, you need to provide them with quality content that is relevant and valuable. This could include blog posts, articles, product descriptions, etc.

A pro tip: Use infographics to engage people. To make your website load faster, use small-sized images.

Customer Reviews

One of the most crucial features to build a successful website is having customer reviews.

How come?

  • They help to build trust with potential customers and can increase conversion rates.
  • They prove that you’re reliable and can fulfill your customers’ needs.
  • They can help you attract new visitors to your website. etc.

Problems are expected. Allow your customers to testify on how you handled and resolved a problem.

Need Inspiration?

Learned enough about the top features? Now it’s time for action. Browse for different web designs, templates, or already-launched sites. Get the idea of what works for other successful sites. Observe what strategies are successful and implement them on your website.