Nobody expected the internet to take off the way that it has; now, it’s really an empire of its own. Every day, more and more businesses choose to use online platforms over traditional ones to sell their products, deliver their services, and most importantly – build up a brand for themselves. As businesses are changing, the way that they market is, too. Gone are the days of traditional printed ads, or relying on word of mouth: now, it’s all about content marketing. So what exactly is content marketing? How does it work, and why is it successful?
What is Content Marketing?
In short, content marketing is simply the creation of fresh, original, and valuable online content as a way to build awareness of your brand or product. This, in turn, will hopefully lead to boosted sales figures or brand-new leads for your business!
There are hundreds of ways that a business can utilize content marketing strategies; from email campaigns to informational articles online, white pages and even videos! As long as you release new online content, regardless of the format, it could be considered to be a form of content marketing.
Unlike traditional marketing ads, content marketing strays away from explicitly selling a product. Instead, the focus will primarily lie in making the audience aware of a specific issue, or offering informative guidelines to help them solve a problem.
Rather than directly calling visitors to action, a good piece of content marketing will stimulate interest in your company or the product it sells.
Why is Content Marketing so Successful?
Content marketing is successful because it offers value to your customers before they’ve even had to spend a penny. Creative content is highly valued as it establishes authority for the brand, whilst providing important information that can inspire (and convert) a potential client. All in all, it can generate up to 3 times as many leads as traditional outbound marketing might!
An essential how-to guide
Needless to say, a LOT of time, money and effort can go into creating a high-quality content marketing campaign.
Identify your target audience
Once you know who your demographic is, you can begin to identify what type of content will be most suited for them. For example, a younger audience will prefer a video demonstration, whereas an older audience might prefer an old-fashioned white-list.
Prepare your content
Now that you know what KIND of content to produce, you’ll need to prepare it for release. This might involve extensive research, planning, or may even require a paid professional’s help.
The best content marketing strategies are the ones that make use of regular, predictable releases. Weekly blogs, for example, are a great way to boost your SEO whilst simultaneously generating interest in a brand. However, in order for these to be truly effective, you need to REGULARLY release them.
Good news – if you’re a busy business owner who doesn’t have the time to maintain your website while you focus on the important stuff (like planning next week’s blog post), we can do it for you.
With over 8 years of industry expertise, we have just what it takes to make sure that your website is seen.
Feel free to give us a call on 727-776-5961.