When prospective customer visits your website, it is imperative that they have a seamless experience. A user-friendly website can lead to a boost in sales/conversions, and contribute to building loyalty. Therefore, user experience is something that should be paid more attention to when developing websites, since a slight UX problem might result in visitors dropping out of the sales funnel.
Before discussing ways to improve user experience, let’s talk about what it encompasses.
UX Design – What Is It?
UX Design is the process of designing a website so that it works well for visitors. It includes all elements of a user experience, such as visual design, interaction design, and usability testing.
A UX design makes sure that:
- Your website is easy to use and understand for your users.
- Content sections are accessible.
- Visitors have the right information when they need it.
What Are The Best Ways To Improve The UX Of Your Website?
When comes to, the following are some simple principles that help make them more user-friendly.
Lean Towards Simplicity
To make your website more user-friendly, you need to keep it simple. Simple design elements can help make things less confusing for visitors. You can do this by avoiding too many colors or fonts on the page. Also, keep your site’s layout simple so that users don’t get lost in all those moving parts.
The navigation should be kept as simple as possible, too; less clicking back and forth will mean fewer distractions while they’re browsing through pages. Content should also be organized in a way that makes sense for its purpose.
Focus on Consistency
Consistency is key for user experience, brand recognition, and navigation. Make sure that each page has a consistent design, feel, and layout which helps users navigate easily from one area to another. You can do this by placing interactions strategically near areas where you incline users to click them (such as buttons).
If there are any dead-end pages on your website, then remove them or change their purpose so that they don’t waste any time of the user.
Mobile devices are extremely popular, and that means your website needs to be mobile-friendly. When you design your website, make sure that it is responsive.
The most important thing is to optimize your site for mobile devices by designing a layout that allows for easier access by the user’s thumbs.
Moreover, optimizing content that prominently displays information when viewed on mobile devices can also help make your website more user-friendly.
Site Load Speed Counts
One of the most common complaints about websites is that they don’t load fast enough. A site that takes more than 3 seconds to load loses almost half of its viewers, reports Google.
You can load your site faster and retain the maximum number of visitors by:
- Using compressed media files.
- Remove heavy graphics from the top, so the site loads faster.
- Avoid unnecessary animations and graphics.
To sum it all up, a good web design is critical to a site’s success. A well-designed site will be easier for visitors to navigate, more pleasant and engaging on their first visit, and will help you build trust with potential clients. If you follow these four tips, you’ll see the results!