‘Conversion’ is one of those words you’ll hear, read or see EVERYWHERE in the world of business. It doesn’t matter what industry you’re in, what service you provide, or what product you sell: it’s all about conversion.
So, what exactly is conversion?
Imagine this: you’re online, scrolling through a new cloud service product. You see a ‘subscribe now’ button at the top of the page, so you click it… congratulations. You’ve converted from a prospect, into a customer.
Essentially, that’s all that conversion is: the percentage of people who click on your website who actually become customers.
Conversion is the key to the success of your business, so let’s take a look into how YOU can create a high-converting website to help drive your sales:
The first step in creating any high-converting website is to make sure it’s aesthetically pleasing. You absolutely MUST design something that people will actually want to use, otherwise, they’ll click away as fast as it loads.
Easy to Follow
Now that you’ve made sure that the website looks pretty, you’ve got to make sure that it’s easy to use. Navigation should be easy, straightforward, and simple. Make it as easy as you possibly can for anyone to buy anything.
Next, you need to focus on your CTAs or your Calls to Action. These are gentle ‘reminders’ or prompts to incentivize a customer to take action. The action will vary based on what your business does, but in most cases, the desired action is for the visitor to make a purchase.
It’s important that you don’t overdo it, or you’ll drive customers away. Instead, focus on gentle CTAs and avoid repeating yourself!
Rather than swarming a customer with thousands of ‘BUY NOW’ messages, why not prompt them once with a gentle reminder – or even offer a discount?
Most of the traffic that your website generates will likely come from the content that you release, which is why it’s so important to focus on creating high-quality, original work that provides some sort of value to the reader.
It could be a detailed blog post, a thorough how-to, or even just an entertaining video! The higher the quality, and the more value it provides, the more likely you are to benefit from increased visitors.
Above, you’ll find a few ideas on what to put on your website in order to drive a high conversion rate. You also need to focus on the functionality, though; people will not wait around for a slow site to load, and they expect your site to work exactly as it should.
To make sure your site is functional, you should evaluate the responsiveness and load speed, making sure that everything is near-instant. This makes it as easy, friendly, and quick as possible for clients to access your product.
It’s also recommended to make sure that all of your plug-ins or third-party software are licensed and up to date!
If you’re interested in seeing just how we can help, give us a call on 727-776-5961.