As the saying goes “A picture is worth a thousand words”, it could not be truer when it comes to online marketing. Although words are powerful, nothing beats an online marketing campaign that relies on both text and images. There is just something about visuals that we tend to find enticing.

Visuals such as infographics, videos, and images draw the attention of readers instantly. Even a single visual is enough to attract people and make them feel connected to your brand. Besides, science reveals that our brain processes images a lot faster than words. However, if you are still not convinced about the importance of visual content in online marketing, the following reasons will help change your mind.

People Prefer Visuals

If you come to think of it, people like watching movies and TV shows instead of reading books because they prefer visuals. It is just that simple. We are visual beings who process image-based information faster compared to text-based content. Instagram is an example of a platform that has shown the world how much power visuals have. Visuals generate user engagement. Various studies reveal that readers pay attention to images more than words. They actually ignore words a lot of the time and simply choose to look at visuals.

Most of Us Do Not Like Reading

Since the average attention span of humans has reached an all-time low, it is easy for us to get distracted by even the most mundane of things. Most visitors tend to skim through the page and only read around 20 percent of the text. They do not spend more than 15 seconds reading text. Thus, chances are that your visitors might end up missing your message or CTA. On the other hand, you can convert the same message into a video to ensure that the message gets across.

Visuals Evoke Emotions

Our brain processes visuals more effectively. This means that visuals do a better job at triggering the right emotions. The right picture would get viewers to act in the desired way. Therefore, it makes sense to incorporate visual content into your online marketing campaign.

Visuals Are More Memorable

Research shows that people have an easier time remembering visuals as compared to text. They also retain visual information for a lot longer. For instance, if you post a video tutorial containing your product, they would remember your product whenever the viewer wants to cook the desired meal.

Social Media Is All About Visuals

Social media relies heavily on visuals. It is the main reason why people even use it in the first place. It allows them to follow their celebrities and see what they are doing rather than just read about it. Marketers can leverage visual content to promote the company’s service.


Once you have gone over this post, you will realize that visual content is integral to online marketing. Incorporate attractive images into your campaign to take your brand to the next level.